Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

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Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

Being in the customer loyalty space, I'm seeing more and more loyalty professionals considering the idea of creating a freemium loyalty program. This model, as the name suggests, includes both a free ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Editor’s note: This is the third and final articles in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here and part two here. I started my career at Bain ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

SINGAPORE, May 11, 2023 /PRNewswire/ -- In an environment where, according to a US based survey, (Statistia, 2022), consumers are enrolled in an average of 16.6 loyalty programs, how do brands build ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

CHICAGO, June 17, 2025 /PRNewswire/ -- For many businesses, it's a natural response to pull back on spending in the face of an adverse economic climate. Right now, we're living through a challenging ...