After a fortnight of voting across four rounds, Marketing Week readers have named TSB’s ‘The elephant in the room’ as their favourite marketing campaign of 2023. The bank’s campaign, which tackles ...

The idea that a cute pink elephant could help boost a financial institution’s brand sounds like a pretty tough sell, but that’s exactly what happened for a major UK bank. In early 2023, TSB Bank ...

In an enormously regulated and low-interest category like financial services, there are very few ways to differentiate yourself beside brand, and those who do this best have well-established vehicles.

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