SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

People prefer texts over phone calls — especially when it’s a company on the other side. According to one survey, two-thirds of consumers say they’d switch to a company that offered texting as a ...

Given the explosive growth of smart phone adoption, retailers are increasingly turning to the mobile channel to engage consumers on their terms. Capitalizing on the cost-efficient model of short ...

The state of Texas made waves earlier this year when it enacted S.B. 140, a bill which amended how its existing telemarketing law applies to text message marketing. Many businesses had concerns about ...