Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

To succeed as a golfer you must have faith in your swing, your ability to make the next shot, and of course in your tools – particularly the golf ball. With their new AVX, Titleist aim to inspire ...

In controlled testing conducted by Titleist's R&D department, golfers showed up to a 35% improvement in directional accuracy when using AIM alignment designs compared to the standard Pro V1 side stamp ...

The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just ...

We polled our team after a recent bucket-list trip to Pebble Beach to learn their top packing tips to get the most out of ever golf trip.

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

Titleist Eliminates Need for This Commonly Used Gadget with New Golf Ball Release originally appeared on Athlon Sports. There are two schools of thought when it comes to using an alignment aid on the ...

Titleist’s new Pro V1 and Pro V1x 2019 golf balls are designed for more ball speed and lower spin on long game shots than the previous generations without giving up greenside spin. For more ball speed ...

There are two schools of thought when it comes to using an alignment aid on the golf ball while putting. Some players find using a line on their ball helps them align their putter and get the ball ...