Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. As customers zigzag in unpredictable ways, chief marketing officers (CMOs) find ...

Across industries, budgets are getting tighter, and the customer journey is changing. For marketers, this means we must be even more strategic to maximize spend and reach our target audiences. In ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

Traditional marketing data consisted of fields that everyone understood. Variables like gender, income, and education create identifiable human categories to which we can attach attitudes and match to ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

As software engineers and IT experts become increasingly familiar with AI and its potential applications, the use cases for AI are working in tandem across sectors in the tech field. Marketing is one ...

For small and medium-sized enterprises, digital out-of-home advertising offers an opportunity to compete with bigger organizations on their own turf. Investing in this medium is a tall order for ...

User-level data is drying up, and with it, the way we plan, target, and measure in search marketing is changing. Privacy regulations, platform shifts, and evolving AI ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

A powerful Visit Type Segmentation coupled with a traditional Recency, Frequency, Success model doesn’t just expose the data in a performance-efficient manner – it helps marketers understand how the ...