Coca-Cola Co.'s announcement that it will start producing the soft drink Sprite in clear instead of green bottles has recycling managers smiling. But why celebrate such a seemingly minor change?

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Polycarbonate has become an alluring alternative to glass in facades, as it has different levels of translucency and can provide optimal transmission and diffusion of light. Moreover, it is light, ...

The arrival of the iMac in 1998 signaled more than a renaissance for Apple; it sparked a widespread industrial design revolution. Apple’s teardrop-shaped machine gained a large part of its appeal from ...

When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years ...

Apple released its first iMac on Aug. 15, 1998. The cute, translucent blue, all-in-one PC was easily the most influential personal computer of the 1990s, heralding a return to simplicity and ease of ...