Not every brand needs to go viral with millions of views to make an impact. Some of the most effective marketing today happens in small, focused corners of the internet. Welcome to the age of ...

Trendjacking has become the second nature to brands especially during massive cultural moments. In Singapore, concerts often feel like the Super Bowl of brand relevance, as marketers rush to stay ...

Is it always green fields and butterflies when you trend jack in social media marketing in the Philippines? Social media marketing in the Philippines‘ success hinges on how updated you are with ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

Following Nike’s ad with Colin Kaepernick and Gillette’s ad on toxic masculinity, much ink has been spilt once again on whether brands should make the bold move to comment on social trends, and if it ...

The authors suspect it’s that sense of the users’ self-presentation, and how they appear to “the Twitter publics” at large, that makes early trend propagators poor targets for ads. According to the ...

In a panel discussion hosted by Shantanu Sirohi, chief operating officer, Interactive Avenues on the second day of IAMAI's India Digital Summit, industry explored the intricacies of content marketing ...

Google, Tesco, Air New Zealand and the Sun were among almost 20 brands to launch "trendjacking" ad campaigns aiming to cash in on the birth of the Duke and Duchess of Cambridge's baby boy. The US ...