In today’s crowded market, packaging isn’t just about activity. It's about presentation, perception and celebrity. Whether a product is sitting on a retail shelf or being unboxed on social media. Its ...

In 2026, Think Tank predicts brands will start shifting toward passive refill models, where the refills are built into a ...

The packaging offers see-through windows, providing transparency to meet consumer demand for clean products. The lightweight, ...

Setting the standard for quality and creativity in the fast-growing custom packaging market ...

It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with its own challenges. Apothékary, a DTC wellness company ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

A Shark Tank startup, skincare brand and local retailer share their stories of navigating changes with packaging suppliers, ...

If you are having trouble obtaining a federal trademark registration for a product’s packaging, some lawyer has probably mentioned to you that copyright protection ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

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