Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Customer expectations are at risk of outgrowing traditional loyalty models. Simple reward programs have evolved into complex point schemes that new technology and changing traveler behavior are ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

Finding innovative ways to drive player loyalty and increase lifetime value (LTV) are at the top of the agenda. For nearly three decades, marketers celebrated impressive mobile gaming growth that ...

More diners are using restaurant loyalty apps to get cheap or free food. One customer told BI his family compares fast-food apps and orders "whatever's the cheapest." McDonald's said loyalty-platforms ...