The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

One of psychology’s few unquestioned verities is behaviorism: You get more of what you reward, less of what you punish. And some nuances can make behaviorism, often called behavior modification, ...

Third in the series: Nobody becomes a Psych major to study statistics The science of uncertainty. Statistics – much to the regret of many potential psych majors – is the core methodology that links ...

Imagine you're a researcher studying how sleep affects mood. To explore the connection, you would look at two key "variables": sleep (how much someone gets) and mood (how happy or irritable they feel) ...