A new survey by the performance-focused CTV advertising platform JamLoop has revealed a notable shift in marketing budget strategies toward premium live event CTV. Their survey of 120 brand and agency ...
MarTech on MSN
How to assess CTV’s impact on other ad channels
Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, that’s rarely ...
Teads, the omnichannel outcomes platform for the open internet, today (26th September, 2025) announced the results of its new CTV HomeScreen study in partnership with neuroscience specialists, ...
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