There is a huge variety of hardware out there with a font of some form or other baked into the ROM. If it’s got a display it needs a font, and invariably that font is stored as a raster. Finding these ...

Surveying respondents about logo and product packaging for fictional brands in seven studies, researchers found vintage typography increased perceptions of product safety when compared to control ...

Researchers from University of Newcastle–Australia published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional ...