CMI just released its first 2019 survey, and it offers some fascinating insight on how marketers are using visual content. In fact, the report confirms just how much visual content has come to ...

Visual content is an essential tool in every marketer’s toolbox. But if you’re not strategic in how you plan your content production, you can end up spending more than you want to — or have to. From ...

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups ...

Audio-visual content, such as videos and webinars, is the fastest-growing type of content among business-to-consumer (B2C) marketers, according to a 2019 report. In fact, 69% of marketers said they ...

Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the ...

NEW YORK, Dec. 15, 2025 (GLOBE NEWSWIRE) -- iStock , a leading ecommerce platform providing premium content to SMBs, SMEs, creatives, and ...

This post first appeared on the Image Brief blog. Let’s face it. Lifestyle photography can be cheesy, bland, or completely lackluster. Even for experienced creatives, it’s hard to balance what’s ...

In his now-classic book “The Visual Display of Quantitative Information,” Edward Tufte showcased a thematic map by the French civil engineer Charles Joseph Minard. Drawn in 1861, the map uses various ...

Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you want. You aren’t going to make it without visuals.

Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The ...

Visual assets are gaining strength as a marketing tool as marketers put more money toward publishing visual content and materials, including social media posts and advertisements, according to a ...

Opinions expressed by Entrepreneur contributors are their own. Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s ...