After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel has decided to roll back its controversial new logo and keep its “Old Timer” leaning against that barrel. A week after the company unveiled its new look — which didn’t sit well with ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...

A Cracker Barrel sign featuring the old logo, in Homestead, Fla. (Joe Raedle/Getty Images) After suffering more than a week of online backlash to its new streamlined logo design — and a sharp drop in ...

Cracker Barrel is reversing course, announcing Tuesday that it would scrap the new logo it introduced after facing backlash over the rebrand. “We thank our guests for sharing your voices and love for ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...