These days, being “woke” is a characteristic that many strive for. Being woke is about having a solid awareness and vigilance about various social and political issues. People who are “woke” actively ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

Downey’s warning to Trump supporters came as prominent Republicans and right-wing media figures called for a boycott of Cracker Barrel amid its “woke rebrand,” with Rep. Byron Donalds going so far as ...

If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to ­digest. In ...

Corporate marketing has gotten considerably more challenging in the culture-war era. Julie Felss Masino, the embattled CEO of Cracker Barrel Old Country Store, found that out the hard way when she ...