Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

We’ve all done it as far back as we can remember. “I saw a great movie last night.” “You’ve got to try our new favorite Italian restaurant.” Or “See these shoes? They're the most comfortable shoes ...

Do you want people to talk about your brand? Do you want buzz for your products on social media and visibility on e-commerce? Based on my experience, with a couple of marketing decisions, brands can ...