When I have conversations with friends about the type of makeup that intimidates them the most, foundation tends to be high on the list. It's not that it's hard to apply, exactly, but finding a ...

Following Shiseido's recent acquisition of MATCHCo, the foundation experts at bareMinerals have announced the launch of its complexion-perfecting digital platform. Dubbed MADE-2-FIT, the ...

Which bareMinerals foundation is best? Foundation is a staple for everyone that uses makeup. Whether you’re a makeup beginner or professional, foundation is essential for natural and flawless makeup.

The beauty industry is thankfully getting the message that foundation shades need to be inclusive (in no small part to Rihanna's massively successful Fenty Beauty launch). But what if the future of ...

As someone with a light-medium skin tone that can either be "cool" or "warm," shade matching can be a nightmare for me. Foundation, concealers, and powders are often too pink or too yellow, and I need ...

Finding a flattering foundation can be a frustrating task. I have a medium-deep complexion with golden undertones, and I frequently struggle with products being too red or ashy. I know I'm not alone: ...

This article was originally published on HelloGiggles. All too often, foundation lines only have seven shades ranging from pale white to light tan, and a majority of women’s skin tones are left out of ...