Target is ending its price match policy with Amazon and Walmart on July 28, 2025, but will still match its own store and online prices within 14 days.

Target announced it would no longer match prices from its competitors, like Amazon, Walmart, and Best Buy, starting at the end of this month.

Target shoppers are losing a discount option used when the store’s competitors had lower prices listed. Previously, a Target customer could show a staff member a competitor’s lower price on an identical product to receive a discount at checkout. That will no longer be an option at Target as of July 28, according to Retail Dive.