Forbes contributors publish independent expert analyses and insights. I write about TV shows, movies, video games, entertainment & culture. This article is more than 10 years old. It's not just the ...

Microsoft revealed the new logo for Windows 8 several months ago, showing a highly stylized window in place of previous Windows logos that tended to look more like a waving flag. Today, the final ...

Last week, the new Windows 8 logo leaked online. Meanwhile, the logo’s designer, Paula Scher at Pentagram, could only sigh. The dimensions were off, and it wasn’t even in the right color. Her work for ...

The Microsoft team has created a new logo for its upcoming Windows 8 operating system, and the results aren’t pretty. You might say this is Microsoft’s Gap moment, that uncomfortable situation in ...

Over the weekend Microsoft rolled out a new design for their Windows 8 operating system, which has now dropped the multicolour design for a single colour.The new Windows 8 operating system that will ...

Refined, minimalistic or just plain bland: Microsoft's new logo for Windows is prompting far more reaction than you might expect from four skewed squares. Revealed yesterday after a spate of ...

Microsoft unveiled a new look for the Windows logo for Windows 8. There seems to be a dramatic rise in branding and style experts online, and some significant backlash around the Internet, but all of ...

Joe has been writing about consumer tech for nearly seven years now, but his liking for all things shiny goes back to the Gameboy he received aged eight (and that he still plays on at family ...

The new Windows 8 logo has been surprisingly controversial. My own take on the new logo is here. Basically I said that it's a pretty disappointing redesign - a washed-out attempt at elegant simplicity ...

The rumors that surfaced earlier this week were true: Windows has a new logo. If you take a look at Windows’ logo designs on a timeline, you’ll see that a new logo isn’t much of a surprise at all.

Logos have long been the most publicly recognizable branding a company can have – many are instantly identifiable from across a highway or grocery aisle and can heavily influence consumer behaviors.

Microsoft has revealed a new Windows logo, coming into play with Windows 8 and intended to better mesh with the Metro UI used in the new OS and indeed Windows Phone. Gone is the wavy, four-color flag, ...