MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, ...

LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV. In its annual report on addressable advertising, it says improved return on ...

NEW YORK--(BUSINESS WIRE)--Go Addressable, an industry initiative to advance addressable advertising, today announced that the entity has been incorporated as an official, non-profit trade ...

Linear addressable TV promises the ability to target audiences at the household level, comparable to streaming. But addressable TV also has a bunch of kinks to work out before buyers can take full ...

The new self-service addressable features will help programmers monetize hard to access inventory and streamline management of multi-screen campaigns When you purchase through links on our site, we ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

AMC Networks has set a deal with major cable providers Comcast, Charter and Cox for addressable ads to be shown in each hour of original programming on AMC and WE tv in 2022. The agreement is a ...

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...