Celebrity endorsements: Who needs ’em? Brand advocates are the latest trend in brand awareness marketing thanks to their enthusiastic content and authentic word-of-mouth support. Partnering with your ...
Today’s increasingly polarized society poses complex challenges for brands seeking to grow market share without contributing to further fragmentation. Marketing now requires navigating ideological ...
A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...
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