The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...

As Christmas draws near, parents are breaking out a beloved holiday tradition that is sure to keep their children on the nice list this year. The story of the Elf on the Shelf follows magical “scout ...

The watchdog has received 80 complaints about the series of ads including that they are offensive and not suitable to be seen by children THE UK’s advertising watchdog has launched an investigation ...

Poundland’s risque ‘naughty elf’ ads, which showed an elf playing strip poker and teabagging a Barbie, have been banned. A series of social media ads were posted in the run up to Christmas last year, ...

As Christmas draws near, parents are breaking out a beloved holiday tradition that is sure to keep their children on the nice list this year. Elf on the Shelf is a newly-found Christmas tradition that ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...