Clean highlights: Natural USDA-certified ingredients with few “safe” synthetics Best for: Rich pigments and inclusive shade ...

You may be looking for a healthy alternative to conventional makeup, an alternative that uses organic ingredients, but you may ask yourself, why is organic makeup better? Organic is a common term ...

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...