Pricing, the most important concept in marketing, was covered in this column last week. The next two Ps are promotion and place. Product is the fourth P, and without a product you have nothing to ...

Developing and instituting sales promotions requires considerable resources. Promotions that don't meet your customers' needs may just be a waste of those resources. Some customers may need reduced ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Promotion defines the way you communicate to your target market of prospects and customers. It also educates your target market about what you are selling. Promotion uses persuasion through ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

With the holidays fast approaching, it’s time for businesses to solidify their seasonal promotions so they see an increase in sales. As reported by CNBC, holiday spending is expected to rise by 5 ...

At any given time, up to one-third of a supermarket’s assortment is on promotion. Most of these promotions are meant to turn a standalone profit. So much for the theory. In reality, many promotions ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...