The ice bath challenge has clearly taken over the internet with many celebrities from around the globe dipping themselves in ice! This challenge stands apart from everything else that is trending as ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Samuel Cornell receives funding from Meta Platforms, Inc. His research is supported by a University of New South Wales Sydney, University Postgraduate Award. His research is supported by Royal Life ...