By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Marketing has traditionally been defined by the "Four Ps," or pillars of marketing: product, price, place and promotion. Most recently, a fifth "P" – people – has been added to signify the critical ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Industry-driven curriculum encompasses new media marketing, social media analytics, search engine optimization, and data visualization. Build vast alumni and professional connections, and participate ...