Campaign Brief

Australian Eggs reclaims its ‘OG’ status in satirical Big Chocolate social film via Liquid Ideas

Australian Eggs has evolved its 'The Easter OG' platform for 2026 with an integrated, social-first campaign led by a new hero film developed by integrated creative agency Liquid Ideas. The campaign is ...
Campaign Brief

Denny Handlin’s One Show Diary: “The work that rose to the top shared three distinct traits: simplicity, prolific impact + cultural relevance”

Denny Handlin, Executive Creative Director at VaynerMedia Australia, recently represented Australia on the global jury for the Social Media + Creator at The One Show 2026. Here, Handlin (pictured thir ...
Campaign Brief

Melbourne Holocaust Museum appoints TAG to elevate social strategy

TAG has partnered with the Melbourne Holocaust Museum to help elevate the organisation's social media strategy, supporting its mission to advance remembrance, education and the fight against prejudice ...
Campaign Brief

Liquid Ideas lands Inspiring Vacations, Azabu Group and Grappa in string of new business wins

Independent creative agency Liquid Ideas has kicked off 2026 with a series of new client wins including Inspiring Vacations, Azabu Group and Grappa Ristorante e Bar, alongside expanded remits with ...
Campaign Brief

2026 Young Lions Australia winners announced

Advertising Council Australia (ACA) has announced the winners of the 2026 Young Lions Competition, who will now represent Australia on the global stage at the Cannes Lions International Festival of ...
Campaign Brief

Ocean Spray re-frames ‘Happy Hour’ in new activation via The Reactor and Media Words

Ocean Spray Australia & New Zealand, in partnership with independent media consultancy Media Words and independent creative agency The Reactor, have unveiled a unique out-of-home, user-generated ...
Campaign Brief

Former Bastion Group Client Director Nel Wolf takes general manager role at Kill Boring Dead

Social-first creative agency Kill Boring Dead (KBD) has appointed Nel Wolf (above right) to the role of General Manager as the agency moves into its next phase of growth and maturity. In her new role, ...
Campaign Brief

RSL Queensland declares ‘The ANZAC Spirit Lives Here’ in new work via Rumble Strategic Creative

RSL Queensland has unveiled a new campaign created in partnership with leading independent agency Rumble Strategic Creative to reinforce the enduring significance of ANZAC Day ahead of the nation's ...
Campaign Brief

Tooheys Ultra slides smoothly down a never-ending bar in new campaign via Thinkerbell

Right off the back of Toohey's cementing a new partnership with the Sydney Swans, where Tooheys Ultra took centre stage as the hero pour, the brand is hitting the ground running with fresh creative ...
Campaign Brief

AdSchool opens Semester One, launches mentorship series for industry talent

Advertising Council Australia (ACA) has opened enrolments for Semester One of AdSchool, alongside a new mentorship initiative designed to help advertising and marketing professionals step into more ...
Campaign Brief

CB Hot Suit Takes: Hanne Haugen, Business Lead, Bear Meets Eagle On Fire

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering careers, creativity, challenges and the song that sums it all up. Next in the hot seat ...