Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for ...

Volunteers wearing helmets attracted attention and struck up conversations everywhere from local trains and flower markets to ...

Articles written by Poonam Prahlad ...

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential. Omnicom has expanded Duncan ...

Who can argue against better integrity standards? They will, however, be only worth the paper they are written on if they are ...

BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...