OpenAI is integrating e-commerce into the heart of ChatGPT with the introduction of Instant Checkout, a new feature that lets users complete purchases directly inside the chat interface.

Here’s a five-step and vendor-agnostic road map to building AI-driven insights that customers and regulators can believe in.

By treating Black Friday and Cyber Monday as a launchpad for long-term engagement rather than a one-off rush, retailers can transform short-lived excitement into lasting loyalty.