The next time you see a movie at AMC Theatres, note that your movie may not start at its listed time. Have you ever sat down for a 6 o’clock movie and felt like the movie didn’t actually start ...

Under the new deal, AMC will feature up to five minutes of ads after a movie's official start time, along with a 30–60 second "Platinum Spot" before the final trailers. Why now? Declining ...

You might have to wait a little longer for the show to start next time you're at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they're ...

The Hollywood Reporter reveals that AMC’s total deal with National CineMedia (NCM) includes, “show[ing] as much as five minutes of commercials after a movie’s official start time, and then ...

In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start going to the movies again, AMC noted ...

AMC Theatres is warning customers that their movies may not actually start at their listed showtimes due to extra ads. Here’s what you need to know about the change. What is changing about AMC ...