Gen Z transformed digital life. Gen Alpha, born fully into it, will decide what the next era of influence and consumption ...

For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...

Discover the key differences and shared traits of Gen Z and Gen Alpha. Understand how these influential generations are ...

Gen Z and Gen Alpha are projected to account for 40% of fashion spending within the next decade. These generations spend 7% ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Cava (CAVA) stock is in focus after the company reported third quarter earnings. The fast casual company noted that it is ...

may be the word of the moment right now, but what does it really mean for generational dialogue in the long run?

"So many people have noticed this change but didn’t quite know how to describe it until now," Vivian Peterson told Newsweek.

Generation Alpha Australians have started to speak with an American accent, with some experts saying it’s due to excessive ...

As Forbes put it, Gen Z are picking the career “lily pad” over the more established, but vanishing, “ladder”. In fact, the ...

Each year, Dictionary.com’s Word of the Year serves as “a linguistic time capsule, reflecting social trends and global events ...