Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...

Netflix has announced a simplified metric to show how many viewers its advertising reaches each month.The streaming service ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. "After speaking to our ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach ...

Video now dominates social media engagement, which explains why nearly 90% of businesses use video as their marketing tool in ...

When John McEntee defended TikTok in April 2023 while most Republicans demanded its ban, political observers dismissed him as ...

The “Human” Consumer Study Shows that 82 percent of consumers worry about AI’s societal impact, and 9 in 10 believe it’s ...

A common conflict between consumers and insurers in mental health coverage: When a consumer says they were approved for ...

Microsegmentation has long been touted as the gold standard for restricting lateral movement by hackers. It helps lock down ...