Netflix is redefining how it measures advertising reach, unveiling a new metric called Monthly Active Viewers (MAV) that it ...

Netflix has announced a simplified metric to show how many viewers its advertising reaches each month.The streaming service ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported ...

Piyush Pandey, creator of iconic ads like Hamara Bajaj and Fevicol, passes away at 70. Tributes pour in for the man who gave ...

Boost your open rates and convert more leads with our proven real estate email templates and expert tips for writing more ...

Another year, another honor for a Cape Coral gem. Wicked Dolphin was just voted the No. 1 craft rum distillery in the country ...

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

One gratifying aspect of the War of Reagan’s Ad, as future Canada-U.S. historians may come to call it, is to hear Canadian ...

Video now dominates social media engagement, which explains why nearly 90% of businesses use video as their marketing tool in ...

When John McEntee defended TikTok in April 2023 while most Republicans demanded its ban, political observers dismissed him as ...