Sanofi has won FDA approval for its sutimlimab for cold agglutinin disease (CAD) at the second time of asking, becoming the first approved therapy for the rare blood disorder in the US. The complement ...

You've got 3 seconds. That's how long a potential customer can decide if they trust your business. And in those critical moments, your logo is doing the heavy lifting. I've seen businesses transform ...

Everyone loves the story of the $35 Nike logo. It’s a significant bit of trivia. It’s also a dangerous lie for your business. We deconstruct the myth to uncover the real strategy behind the Swoosh and ...

Let’s face it, we’re all a little tired of the Chicago Blackhawks. Given how often they’re on national television, how many of them were named to the National Hockey League’s Top 100 (despite ...