Annual Awards Program Recognizes The Best Of Companies, Services and Products Across The Global Beauty Industry LOS ANGELES, Nov. 05, 2025 ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

For those who may have sparse or brittle eyelashes, beauty experts have all hailed the results of one specific eyelash serum ...

Dash cam video shows UPS plane with missing engine before crash Ryan Murphy’s ‘All's Fair’ gets panned by critics who bash ...

Founder Tiffany Salmon-Mills has built trust with parents through age-guided formulas and transparent messaging. These 3-in-1 ...

Join for a BIG LIP AND LASH video featuring a salon-inspired silky straight hair tutorial. **Products Used:** - Anastasia ...

A longtime staple in many professional makeup kits, Diorshow remains a go-to for makeup artists and beauty editors alike.

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

Whether you're treating yourself or hunting for the perfect present, think of this as your ultimate edit of tried-and-true ...

An Australian woman living in Wales has revealed she was shocked by the huge difference in beauty culture between her home country and the United Kingdom.

After nearly two decades in the beauty industry, working with everyone from brides to celebrities, I’ve seen how improper removal can age the eye area prematurely or lead to irritation, and how the ...

Recently I was lucky enough to get a one-to-one lesson from make-up artist Hannah Martin on how to do a quick-and-easy smoky eye using three products from her advent calendar ...