In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

Annual Awards Program Recognizes The Best Of Companies, Services and Products Across The Global Beauty Industry LOS ANGELES, Nov. 05, 2025 ...

The Liverpudlian pair behind the global lash brand share how they found success through a gap in the market and talk ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

For those who may have sparse or brittle eyelashes, beauty experts have all hailed the results of one specific eyelash serum ...

Founder Tiffany Salmon-Mills has built trust with parents through age-guided formulas and transparent messaging. These 3-in-1 ...

Join for a BIG LIP AND LASH video featuring a salon-inspired silky straight hair tutorial. **Products Used:** - Anastasia ...

Becoming a Hollywood lash artist isn’t a fairy tale come true; it’s a reality you can build with consistent effort and ...

In this video, I demonstrate a Celebrity trend fall glowy look featuring false lashes on both the top and bottom, abundant ...

A longtime staple in many professional makeup kits, Diorshow remains a go-to for makeup artists and beauty editors alike.

A lash lift is a perming treatment that curls and defines your natural lashes to create a fanned-out finish that lasts for ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...