Beis and Rare Beauty's latest collaboration is here, and it's selling out fast.

Adrianna Brach reveals some of the winners of the Shop TODAY Beauty Awards to help you look and feel your best at any age.

Ulta Beauty on Oct. 14 launched UB Marketplace expanding consumers’ shopping journeys with new products from independent ...

Shop TODAY editorial director Adrianna Brach stops by Studio 1A to share the winners from the 2025 Shop TODAY Mature Beauty ...

With the film’s second act on the horizon—and the holidays fast approaching—these bewitching beauty drops double as perfect ...

Thankfully, a number of leading beauty retailers and brands have teased that new 2025 beauty advent calendars are coming, and ...

Ulta’s shelves are stacked with melanin-made magic. Here are the can’t-miss products to snag for yourself (and everyone on your list).

Attention beauty lovers! This time of year may be a bit frightful, but the Sephora Savings Event is anything ...

The Puig-owned make-up brand’s new London-based store is ‘fully dedicated to empowering, educating and inspiring the next ...

24 different Byredo scents all in one place? This gift is a dream come true for any fragrance lover. Featuring well-loved ...

It's time to kick off your pre-holiday shopping! The Sephora Savings Event is on, and we're sharing 15 products worth adding ...

If you've been wondering when Black Friday is, we're here to tell you that it's coming up soon – but there are already lots ...