Local SEO expert Christopher Williams shares a 60‑second checklist to verify AI "near me" results and avoid hidden fees - ...

Bio-inspired computational methods have gained popularity recently. These methods mimic the seemingly complex behavior of ...

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

At Forrester’s B2B Summit this week, CEO George Colony took to the stage for his welcome address and asked the audience a simple question: “Are you ready to put your CEO on TikTok?” There was an ...

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a ...

Does AI improve, or misdirect, search engines and their results? Long before hard drives and hyperlinks became symbols of ...