HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Advice from a therapist that Sheryl Crow received during a difficult period nearly 20 years ago has sustained her to this day. The nine-time Grammy winner spoke to TODAY's Savannah Guthrie and Craig ...

AI search is reshaping ecommerce by connecting customer intent with product discovery. This guide shows IT leaders and decision-makers how to optimize structured data, feeds, and content for AI ...

Algorithms, which are just sets of instructions expressed in code, are harder to restrict than physical goods. But governments, including the U.S., have long tried to prevent their export. The ...

The TikTok algorithm, built by its Chinese parent ByteDance Ltd., is what has made the app so popular with half of America. The enormously powerful technology can master the intricacies of our ...

The US version of TikTok will reportedly still use the Chinese algorithm, but the American investors will have control over it. The latest report comes just a day after a deal with the US and China ...

TIFF: A frosty professor gets stuck in 1981 Poland after a junta declares martial law in Kasia Adamik’s gripping story of totalitarianism. The dead communist doesn’t live to regret underestimating ...

Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a result ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Instagram is updating its algorithm to enhance child safety. Accounts featuring children will no longer be recommended to “potentially suspicious adults,” with additional features hiding comments and ...