Maybelline's Sky High Mascara has been a viral sensation since it launched in 2021, and now the brand has expanded its shade ...

Speaking about her experience with the mascara - its original black formula - Nina Crighton explained: "This mascara is ...

Get ready for a sexy Halloween fall grunge glam look! This video covers all the steps to inspire your Halloween makeup.

Beauty experts have revealed the difference black and brown mascara can make on your overall appearance - as people with blue ...

Eye makeup can be your best ally—or your worst enemy. Here’s how to avoid the most common eyeshadow mistakes that can make ...

With the help of over 340 women, the Good Housekeeping Institute tested the best waterproof mascaras on the market. Shop our ...

Just months after Kate stole the show during the King and Queen's state banquet for the Trumps, Letizia took her moment to ...

Prepare for bold color, extra shimmer, and bronzed cheekbones — because 1970s makeup is back. Here, the modern-day takes on ...

Nita Ambani rocked a simple yet stylish outfit as the Indian women's cricket team won World Cup. She wore a white shirt and denim with elegant accessories.

We enlisted the help of two top hair and make-up experts to reveal the secrets behind Nicole Kidman's effortless Hollywood ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Autumn makeup trends have been announced, brimming with all those seasonal staples we love so much. Blue eye shadow and sheer ...