By Prerna Bedi and Anuja Bharat Mistry (Reuters) -Elf Beauty forecast annual sales and profit below Wall Street estimates on ...

This trend, which has been hurting sales at luxury players like Estee Lauder and L'Oreal, is starting to pressure sales at ...

If you're looking for a no-fuss makeup product then Pixi has got you covered with their On-the-Glow Blush. Formulated with ...

Impact Report built around the theme of “the every” — a celebration of community connection, inclusivity, and what the brand calls being “bold disruptors with kind hearts.” The digital report features ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Welcome to Cosmo HQ Review, the corner of the internet where our team of beauty-obsessed editors shares their unfiltered, honest thoughts on the latest and greatest launches in skin, hair, makeup, and ...

It took me longer than I want to admit to realize that spending $40 on concealer and using my fingers to apply it was as good as throwing money away. My makeup looked okay in my bathroom, but the ...

If there's one thing I've learnt about nailing your makeup routine, it's that your choice of tools can make or break your look. Trust me: having the best formulas can only get you so far, but getting ...

No matter how many makeup tutorials I watched or how many “holy grail” products I bought, my face still wasn’t giving that smooth, blended, flawless finish I wanted. It wasn’t patchy, but it also wasn ...

Elf to pay Rhode shareholders $800 million in cash and stock, with potential $200 million earnout consideration Bieber to continue as founder and 'strategic advisor' after deal closure Elf refrained ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. You read that right, elf makeup just made a toy for your dogs, ...