Elf Beauty’s net sales rose 14% year-on-year to $343.9 million in the second quarter of fiscal 2026, the company said on Wednesday. It was the first round to include results from Rhode, which the ...

Reflecting an 18% to 20% increase in net sales, the company expects FY26 sales to be between $1.550B to $1.570B but less than ...

E.l.f. Beauty's tariff-fueled profit hit is alerting consumer ETFs like XRT, exposing how China-sourcing risks and inflated valuations could weigh on the broader retail trade.

Shares of cosmetics brand e.l.f. Beauty ($ELF) lost their magic on Thursday, with ELF stock shedding more than 24% during pre ...

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

While vegan-friendly and cruelty-free skincare may be a top priority for welfare-conscious shoppers, not all ethical products ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

WSJ. Magazine’s annual Innovators issue recognizes groundbreaking talents from a range of disciplines. Hailey Bieber is this year’s beauty innovator. Check back for more cover stars through October.

Find the perfect concealer for you among our top 4 recommendations with options for anything from full coverage, or skin-loving ingredients. Hide, correct and shine with confidence all day, every day!

When you have to test hundreds of products every year for over twelve years, you become numb to overblown PR statements. Will this retinol actually transform my skin? Will this conditioner actually ...