Elf Beauty’s net sales rose 14% year-on-year to $343.9 million in the second quarter of fiscal 2026, the company said on Wednesday. It was the first round to include results from Rhode, which the ...

Reflecting an 18% to 20% increase in net sales, the company expects FY26 sales to be between $1.550B to $1.570B but less than ...

Shares of cosmetics and skincare company e.l.f. Beauty ( ELF 35.11%) fell off a cliff Thursday morning following a mixed ...

Shares of cosmetics brand e.l.f. Beauty ($ELF) lost their magic on Thursday, with ELF stock shedding more than 24% during pre ...

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

Instead of a third iced latte, you might want to consider the best eye brighteners instead. Hydrating and light reflective, they’re ...

While vegan-friendly and cruelty-free skincare may be a top priority for welfare-conscious shoppers, not all ethical products ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Alyssa Morin is a senior editor at InStyle, where she covers fashion and beauty. She reports on fashion trends, finds the best shopping deals, and reviews makeup, skin care, and hair care products. An ...

As someone that prefers light, natural-looking makeup, concealer is absolutely the workhouse of my makeup bag. I deal with eczema and dry patches, so I prefer using a formula for mature skin; it doesn ...

A popular global brand has responded after it came under fire for featuring a comedian who joked about domestic violence in its new ad. e.l.f. Cosmetics released a new ad on August 11 that featured ...

Beauty brand Elf Cosmetics has come under fire for its ad campaign starring comedian Matt Rife, who has previously made jokes about domestic violence. Elf collaborated with drag queen Heidi N Closet ...