A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

Let's be honest: most marketing emails never get read. With the average professional sending and receiving nearly 150 emails a day, getting noticed in the inbox is a long shot. For busy buyers, ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...