If you’re thinking about creating an eBook, either as a lead magnet for your email list or to sell as a digital product, for ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Jessica Lane Alexander and Lori Hall McKissic spent a year planning one of the biggest leaps of faith in their professional careers. The experienced marketers first met two decades ago, working for ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

Google says 43% of Canadians will use AI to shop this holiday. Here is what the data shows and how retailers can win across ...

Marketing budgets are changing, and so is the way marketers define success. New research from StackAdapt and Ascend2, based on a survey of more than 260 senior marketers, finds that high-performing ...

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