Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

The documentary showcases the marketing approach that transformed IBM's AI, Watson, into a pop culture phenomenon. SAN FRANCISCO, Nov. 4, 2025 /PRNewswire/ -- Transmission announc ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

Payments network Mastercard seeks to modernise commercial payments with embedded finance solutions and partnerships Read more ...

The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, ...

The Pursuit of Excellence Award is presented to an AWDA member for special achievement and for the setting of high standards ...

Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

Within 3 days of launch of the fast-track registration route under the Goods and Services Tax regime has elicited a wave of positive responses from taxpayers across India, following its go-live on 1 ...

OpenAI's new IndQA benchmark, which evaluates AI reasoning on everyday life and culture, is a massive dataset comprising ...

Interdisciplinary work across multiple teams and initiatives can pose a challenge when it comes to satisfying customers as well as business objectives, finds Jérôme Goulard of Orange Business ...

Ziwo and Project Agora's Realize reveal case study insights on scaling lead generation strategy while maintaining ...