Thin, lifted eyeliner and wispy lashes help open the eyes, while heavy liner, low crease placement, and thick lashes can ...

A ’90s trend that’s building momentum on TikTok, gray mascara is a trick that’s been used in film and on editorial shoots for ...

While Eye Test doesn't test your vision, it does test your attentiveness. The game offers a variety of puzzles, most of which ...

Glow Up! was developed in collaboration with e.l.f.’s longtime partner eGen and Exclusible, marking e.l.f.’s first ...