Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

From flawless base application to mesmerizing eye looks, the beauty world offers endless inspiration and innovation. Beyond ...

POLISHED: These are the five makeup mistakes that are making you look OLDER - and the simple fixes every woman should know.

Zhao tapped three people to become business partners; they opened Unique Bunny’s first store on Corydon Avenue in 2014. The ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. We’ve all found ourselves three hours deep in the endless, hypnotic scroll that is ...

Americans will spend $13.1bn on Halloween this year, up from $11.6bn in 2024. Average spend per person hits $114.45, with ...

Why are you breaking out? Your routine might be the problem. These are 10 common makeup tips that are actually ruining your ...

This isn’t just a return to control—it’s a return to herself. For ELLE’s Beauty Issue, the beauty mogul shares a moment of power, clarity and perspective. trending cover ...

Parade rounded up the best spellbinding witch makeup looks and spoke to the makeup artists behind the concepts to get all ...

"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

With October coming to an end, people are getting ready to celebrate the spooky festival of Halloween. Try these easy ...

When celebrities share the beauty products they actually use, it feels like getting insider access to a glam squad secret.