Built on the Intuit platform, powerful new Shopify-specific enhancements, seamless omnichannel campaigns across email and SMS, and more robust reporting and analytics just in time for the holidays ...

Zeta Global Holdings Corp. targets over $2B in revenue by 2028 with EBITDA margins approaching 30% & 70% FCF conversion. Read ...

Leaders who design unified engagement strategies built on shared goals and a desire to test and learn will create cultures ...

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A map pack lift is the single most defensible growth lever for restaurants. It compounds because every incremental call, ...

It’s no secret that the global Software as a Service (SaaS) market is growing and expanding. However, this growth and ...

Most billion-dollar founders built their empires without VC. The Unicorn Sales Funnel reveals how they sold more with less and stayed in control.

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...