Key stats from Ad Age's Brand Report. Ranking of 200 most-advertised brands based on 2024 U.S. measured-media spending from ...

The streaming giant intends to institute a new measure for advertisers that tabulates how many of the 190 million monthly ...

"No Ordinary Athlete" launched across digital, social, and OOH channels, and will expand to CTV during Netflix's Christmas Day NFL stream.

Browns defensive end Myles Garrett is working on an ad campaign with Gatorade and the Netflix series "Stranger Things." ...

The October 29 edition of the SBJ Marketing newsletter checks in with Strauss to see how it's benefitting from its postseason ...

Logan Paul and KSI's energy drink seemed destined for success, but just a few years later, sales plummeted. What turned Prime ...

DALLAS — In a new Gatorade ad, Cooper Flagg and Dirk Nowitzki joined forces to make it clear that Flagg is not the next Dirk; he's the first Cooper. Flagg, the No. 1 pick of the NBA draft and Mavs ...

Dallas Mavericks rookie Cooper Flagg will be making his NBA debut on Wednesday night against Victor Wembenyama and the San Antonio Spurs. Flagg enters the NBA as one of the most highly anticipated ...

Gatorade, the NBA’s most-tenured sponsor, was the most likely to be identified as such by most fans, including 59% of those ages 45-64, according to a CivicScience/SBJ Sports Consumer Insights survey ...

The NBA “vetted and approved” the $300 million sponsorship deal between Aspiration and the Los Angeles Clippers more than eight months before the company struck a separate endorsement agreement with ...